At the heart of ever partnership are the fans. Brand advocates – those who are passionate about a product or team. The Jeep® brand is the official sponsor of Juventus FC.
The main inspiration for this pitch was reimagining ways in which the partnership can be working harder to include it's fans, thus increasing user traffic. We envisioned a series of interactive website features that focused on mobile to facilitate in-the-moment engagement and passion of the Juventus fans.